Marketing in the arts

The internet is a wonderful resource for getting people to see your artwork, but having printed samples is also a vital marketing tool for an artist. I had been searching for a good and reasonable printer. At first I came upon vista print, but read so many things about their billing more to accounts than was necessary that I decided to stay clear of them. It was also important that I keep my printing here in the United States. I spent weeks evaluating different printers. I even signed up for one of those pages were other bid on your printing. I had so many bids coming in it was difficult to keep them all straight. Jenny Gilchrest (jenny@colorprintingcentral.com) at Color Printing Central Jenny e mailed me with an advertisement on the bottom of her contact email about business cards, “buy two get the third free.” So I created three different business card designs and got 3,000 business cards for around$100. Great deal! My husband says I’ll never use 3,000 business cards. He may be correct, but I’ll look forward to proving him wrong. I also had a postcard printed about my marketing workshop. There is much more printing that needs to be done for marketing and the office, but I know that I have found a printer that I am satisfied with and that I can recommend to other artists. Great job Color Printing central!

I’m always amazed at the amount of time that some office and marketing things take. I am in the process of revamping my web page. Who would have thought it was so big with 180 plus pages, some that many people cannot get into unless they happen upon them.

The process is a total restructuring of the design, new content, an update on artwork a forum to help individuals with their creative endeavors and more interactivity. I hope it is done pretty soon as it is taking up entirely too much of my time. It is however something that has been long due as the site has been the same for quite some time. One can tell by the copyright notice on some of the pages, many pages say 2001!