100 Marketing Ideas
As part of my workshop in Marketing in the Arts, which is good for any business, not just for artists, I cover in detail a lot of the things listed below. But I thought it would be helpful to have a list of “100 Things I Can Do to Market Myself.” That way if you are have a slow day and want to be productive you can cull through the list and do something. You are welcome to reprint this list with the credit and link to this site.
100 Ways to Market Myself- by Bridgette Mongeon http://www.creativesculture.com
- GENERAL: Print out “100 Things to Market Yourself” from https://creativesculpture.com/forum or blog
- Engage every day in at least one marketing activity.
- Get organized—create a marketing notebook, with plan, etc.
- Develop a marketing plan or calendar with to do lists.
- Brainstorm- What can I do to help build my platform?
- Brainstorm- What is my branding?
- Brainstorm- Do I have more than one branding or platform?
- Write marketing materials- for brochures, websites etc.
- SETTING GOALS: What are my goals? Define them.
- Write them down in marketing notebook.
- Go to www.creativesculpture.com sign up for the marketing forum and check in or post a question — Accountability.
- PRINT: Make business cards.
- Give away business cards.
- Create other printed material as needed- brochures etc.
- Create a print media kit.
- Have a publicity photo taken – or several.
- INTERNET: Subscribe to an internet user group.
- Sign up for google reader.
- Join a list serve.
- Join a group or website that is pertinent to my target market.
- Create a signature for my e mails with my web address/blog etc.
- Create a signature to use whenever I respond to an online post.
- Look into selling product online.
- Explore Paypal/shopping carts.
- Social book mark articles or posts.
- Join Facebook– link it to my blog and twitter.
- Join Linked in- link it to my blog and twitter.
- Join other groups pertinent to your target market. Link it to my blog and twitter.
- Does my writers group, publisher, artists group etc. offer any ways to promote through an online blog or website? Link your blog and twitter account there.
- Start collecting a list.
- Think about writing an E book that you can sell on the internet and supports your platform.
- Start an online newsletter. www. interspire.com
- DEFINE YOUR MARKET: Identify a new target market .
- Examine trends and how they relate to your target market.
- WEBSITES: Collect information for a website
- Develop a web address- register
- Work on your site map
- Create a website
- Create an online media kit
- Submit your website to directories
- Develop your search engine optimization key words and phrases- meta tag information.
- Spend time on Self Promotion.com submitting your information and promoting your site.
- Create a way to collect a list.
- Develop an email newsletter.
- Create an online media kit with press photographs.
- Come up with a list of media questions that can be asked.
- Create an online list of works published.
- Create an online list of publicity received.
- BLOGS: Start a blog.
- Commit to regular updates on blog daily, weekly, monthly.
- How can I tie in current events or seasons with my target market and blog?
- Take photographs that will accompany your blog posts.
- Focus on out how to get people to come back to your blog. What will you offer that your target market needs to keep coming back for?
- EDUCATION: Go the the
Creativessculpture.com forums and read some of the information on marketing in the arts that is there.( In 2020 Bridgette replaced the forum with a private online facebook group at Marketing in the Arts and Small Business) - Educate yourself on marketing- Doing searches on the web for articles that will educate you.
- Spend time at www.selfpromotions.com. learn about Search Engine Optimization (SEO).
- Spend an hour at the Small Business Administration Website learning about business and marketing.
- Take a free class at the SBA.
- Spend an hour at the Score Website take a free class
- Spend an hour at the Small Business Development website Sign up for a free class (This link is for Houston- locate one in your area.)
- Go to Publicity hound and sign up for free information on marketing and press releases.
- Brainstorm with a friend or consultant about marketing alternatives.
- Learn a program—Word Press, photo editing program, newsletter program that will assist you with your marketing.
- Go to different publishers websites like Simon & Schuster and learn about marketing your work.
- TWITTER: Create a twitter account
- Create a scheduled twitter account with one of the companies like Twaitter
- Designate an hour a week to schedule tweets pertaining to your target market.
- Tweet your blog posts.
- Connect with other twitters pertinent to your target marketing.
- Watch others with programs that are similar to your target market.
- Find other important information to retweet about.
- ARTICLES: Write Free articles that support your goals or target market- post them on the web . (Be sure to include a link back to your site.)
- Write articles that make you an “expert in your field.”
- PODCASTS: Search out podcast pertinent to your target market and send them an e-mail.
- Resend e-mails if no response.
- Post links to podcasts that you have been on. Twitter about them and put them on your blog.
- Create your own podcast or create it under an umbrella organization that is pertinent to your market.
- VIDEOS: Create a Vlog.
- Create a video interview.
- Create book trailer.
- Create an online portfolio.
- PRESS RELEASES: Gather media contacts for press release.
- Find free distributions for press releases.
- Write press releases.
- Submit Press Release snail Mail.
- Submit Press Release e-mail.
- Think of how “seasonal” information will help you with your press releases.
- Come up with ways to help others while promoting your self ( human interest stories).
- SOCIAL: Connect with someone who will support your endeavors.
- “Plan for your pony” by going to a conference.
- Talking to other who do what you want to do.
- Send thank you cards to those who you have come in contact with.
- Appear on a panel at a professional meeting.
- Create interesting articles, flyers, or activities for your target market.
- Join an arts organization that supports your direction.
- Remember that contacts can be found anywhere.
- Develop a speech to give.
- Create an online webinar.
- PUBLICITY: Look at Haro on a regular basis to see if you fit any of the needs.
- Look into getting featured in a magazine, newspaper on your platform.
- Is there a way I can partner with someone else, or a business to further my marketing?
- Be nice and think of someone else. Keep their needs in mind when promoting and you will find it comes back to you!
If you would like to know more about these concepts or about marketing for your business, arts or ministry, please visit the Marketing in the Arts Forum If you would like Ms. Mongeon to come to your group or conference to present the material in the marketing in the Arts workshop please fee free to contact her directly.
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Bridgette Mongeon-Sculptor, Writer and Speaker
Bridgette Mongeon is a sculptor, writer and educator as well as a public speaker. Her blog can be found at https://creativesculpture.com.
She is also the owner and creator of the God’s Word Collectible Sculpture series
Follow the artists on twitter twitter.com/Sculptorwriter twitter.com/creategodsword
Facebook http://www.facebook.com/bridgette.mongeon
Listen to The Creative Christian Podcast or the Inspiration/Generation Podcast Click on Podcast Host Bios for a listing of all podcasts
Listen to the Art and Technology Podcast
Podcast With National Novel Writing Month
Had this fun interview with National Noel Writing Month and also Write Nonfiction in November. I hope you like the podcast. It is for my Creative Christian Podcast for my God’s Word Collectible Gift series. You can check out others that we have done on a variety of subjects on the God’s Word website.
An Interview with National Novel Writing Month and Write Nonfiction in November.
Bridgette Mongeon is a sculptor, writer and educator as well as a public speaker. Her blog can be found at https://creativesculpture.com.
She is also the owner and creator of the God’s Word Collectible Sculpture series
Follow the artists on twitter twitter.com/Sculptorwriter twitter.com/creategodsword
Facebook http://www.facebook.com/bridgette.mongeon
Listen to The Creative Christian Podcast or the Inspiration/Generation Podcast Click on Podcast Host Bios for a listing of all podcasts
Listen to the Art and Technology Podcast
Entertaining Oxford At The CS Lewis Conference
Apparently at the end of the first evening at the writers conference there is something called Bag End Cafe. Basically this is an open mic event. Just prior to this event a gentelman arrived looking rather haggled walking with a cane. He had traveled from Oxford. I was intrigued with his look and it made me want to hold him still and sculpt him. His name is Malcome Guite and he read this poem.
by Malcolm Guite
My poetry is jamming your machine
It broke the photo-copier, I’m to blame,
With pictures copied from a world unseen.
My poem is in the works–I’m on the scene
We free my verse, and I confess my shame,
My poetry is jamming your machine.
Though you berate me with what might have been,
You stop to read the poem, just the same,
And pictures, copied from a world unseen,
Subvert the icons on your mental screen
And open windows with a whispered name;
My poetry is jamming your machine.
For chosen words can change the things they mean
And set the once-familiar world aflame
With pictures copied from a world unseen
The mental props give way, on which you lean
They world you see will never be the same,
My poetry is jamming your machine
With pictures copied from a world unseen
I love it.
Yes, I got up and read “God’s Will and God’s Way.”
Not many people read, but still it was fun. Someone read from a recent blog post about being at the CS Lewis event and finding roaches in her room. She is from Missouri. We have big bugs in Texas and when you are in the middle of the woods. Well , it happens. I hope no one tells her they fly. Yes, some of our roaches fly. Just the really big ones. And I don’t know why, but they fly right at you. It was a rather humorous and touching story of her enduring this for her creative journey. It was a good night. I’m wondering if I’ll be up for breakfast or even earlier for prayer. Many great speakers for the Friday schedule.
I’m headed off to bed, thought I must say walking past the fire pits left me with longing. I so want to have a fire. And there was all of that wood just sitting next to the pit. DARN YOU BURN BAN! I am thankful I am an Episcopalian and that at Camp Allen they allow wine. The merlot was a wonderful surprise to my evening. Even if it is in a coffee cup.
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Bridgette Mongeon is a sculptor, writer and educator as well as a public speaker.
Her blog can be found at https://creativesculpture.com.
She is also the owner and creator of the God’s Word Collectible Sculpture series
Follow the artists on twitter twitter.com/Sculptorwriter twitter.com/creategodsword
Facebook http://www.facebook.com/bridgette.mongeon
Listen to The Creative Christian Podcast or the Inspiration/Generation Podcast Click on Podcast Host Bios for a listing of all podcasts
Listen to the Art and Technology Podcast
Evening in Narnia
No, it is not really Narnia, just the CS Lewis writers conference. I must say I have never heard CS Lewis quoted so many times in one place in my entire life.
This evening was a Q&A with author Randy Alcorn very interesting. What have I jotted down in my sketchbook?
* We must steal our time away to write, and have to be careful of what we steal our time away from.
* Novelize a Screenplay
* Peaple say to write what you know, but some don’t bother to know anything else.
* When you read the discalimer infront of a novel that says, “any resemblance to real people in this novel… bla bla bla” It is a lie. Writers steal from real life all of the time
* some people finish a book 6 or 7 times.
* God may have given you the story but he still expects you to labor with it.
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Bridgette Mongeon is a sculptor, writer and educator as well as a public speaker. Her blog can be found at https://creativesculpture.com.
She is also the owner and creator of the God’s Word Collectible Sculpture series
Follow the artists on twitter twitter.com/Sculptorwriter twitter.com/creategodsword
Facebook http://www.facebook.com/bridgette.mongeon
Listen to The Creative Christian Podcast or the Inspiration/Generation Podcast Click on Podcast Host Bios for a listing of all podcasts
Listen to the Art and Technology Podcast
I’m Stealing Great Marketing Ideas and Posting Them Here
My other workshop was with Thomas Umstattd- Umstattd Media, “7 secretes of Author Blogs.” This guy is a good presenter. I hesitated in going, because I teach a lot of what these people lecture about, but I thought, “Maybe I’ll get one more gem for my lecture.” Here are some of my notes from his workshop.
Thomas also has this website
Some of these tips you may know
* Allow automatic subscriptions
* Read other blogs
* Use good headings
* Bullets ( look I’m doing that now. I get an A+)
* Short sentences
* Pictures to splice up copy ( Did that one as well!)
* Add video presentation
* Encourage negative comments
Other cool stuff sxc.hu- For free images. That is where the light bulb came from.
Wisestamp.com- well you just have to check it out.
Hope these tips help. I’ll talk about them more at the workshop on Monday if I have time. We have a lot to cover at the free marketing workshop.
Oh, by the way, Thomas said I could post his ideas, so I guess I’m not really stealing!
Now, for dinner and the evening session.
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Bridgette Mongeon is a sculptor, writer and educator as well as a public speaker. Her blog can be found at https://creativesculpture.com.
She is also the owner and creator of the God’s Word Collectible Sculpture series
Follow the artists on twitter twitter.com/Sculptorwriter twitter.com/creategodsword
Facebook http://www.facebook.com/bridgette.mongeon
Listen to The Creative Christian Podcast or the Inspiration/Generation Podcast Click on Podcast Host Bios for a listing of all podcasts
Listen to the Art and Technology Podcast
CS Lewis Experience
I’m at the CS Lewis writers conference. So excited to be here. Let me just thank the person who cancelled and gave me their spot. I’m here by the skin of my teeth.
Before coming I contacted the CS Lewis foundation to see if they would let me donate a piece of my artwork from my God’s Word Collectible gift series for a door prize. They were delighted. This dragon and little boy seems to fit so well into the theme of “Writing Past the Watchful Dragons.” It sits on the registration table waiting for its new home.
I have met so many people this morning. I must say this conference has got to be the best kept secret. More people will be here for the main conference but the writers conference is in its infancy and so we have a lot of the presenters all to ourselves! All of the people at the foundation are incredible. I met Stan Mattson the director of the Foundation and I was impressed with his humbleness and spirit. It must be great to see such a dream come together. I can’t wait to hear more about the university. More on that when I know.
I listened to two talks this morning. One from Lael Arrington on “Creative Elements Nonfiction.” I must say it was a hard choice to make as I had to miss Frank Ball’s “Writing A Captivating Story” and Matt Boyleston “Writing Religious Poetry.”
Here are some sketches in my notes from Lael Arrington ” I don’t want to know what you know, I want to experience what you experience,” “Scene more than summary” ” A Great Deal has been Lost” “Stake worth Fighting for” “Unpack the struggle in your own heart first.” I know those comments won’t mean anything to anyone but me. But they are highlighted for me to revisit.
Today October 25th is International Artist Day!
Honor an artist today and their contribution to society. It is after all- International Artist Day!
The international Artists Day website has ideas for celebrating and promotion the day. Here is an article pulled from the International Artist Day site
October 25th has been selected to honor artists and their contributions to humanity. It is not coincidental that this is also Picassos’ birthday, one of the most influential artists of all time. Artists have been the chroniclers of history for as long as humans have walked the earth. Artists are a largely ignored group, however the undercurrents of their influence is felt in everyones’ life.
Art is the backbone of everything we use and see that is man made yet the artist behind the scenes is seldom recognized. Cultures are defined by their art, yet we take for granted these unsung divas of art.Everyone can participate on this day in many ways:
1.Visit a gallery and explain why you’re there.
2.Purchase a piece of art to support an artist.
3.Visit an artist studio.
4.Take an artist to lunch and explore their world.
5.Come up with your own ideas to participate.
This is a grassroots campaign that has gathered momentum around the globe. You won’t find a Hallmark card for this auspicious day, it is celebrated amongst the artist community and those quiet souls who support and love the arts. Visit the website dedicated to this day, or find your own way to celebrate with artists around the globe. IAD is being celebrated in many countries such as Australia, Poland, Denmark, Mexico, United States, Canada and England. We wish to include more areas as the awareness increases of this special day.
Thank You. Fernando Tames Mexico, Marilyn Hurst Canada
I’m curious- How are you celebrating this day. Comment below- send us a link to your work and website. Comment on an artist’s work that you love.
An Evite To A free Marketing Workshop-Houston Part 2
I copied this from the Evite for SCBWI – November
SCBWI ( Society for Children’s Book Writers and Illustrators) Houston Meeting
Tracy Gee Community Center
3599 Westcenter
Houston, TX 77042
Monday, November 1, 7:00PM
When we are thankful in November, some of the blessings we count include our SCBWI family. Its members are happy for us when we succeed and encouraging when we don’t. Another November blessing is the second half of the marketing workshop given by Bridgette Mongeon. You still have a week to do the homework she suggested in the first half. In case you need refreshing, here’s what it was:
1. Set goals for yourself, including big dreams. Be specific, make them doable, add a deadline. And refuse to be negative!
2. Research and brainstorm your market–who is the market that will buy you and your book?
3. Your platform–personal or oriented around your book? How visible are you? List three things you can do to become more visible and more credible. What’s stopping you?
On Monday, Nov. 1, Bridgette will finish up with her two-part presentation. She will speak to us about: Internet Marketing, Websites, Social Marketing, Search Engine Optimization and more. These are ways to use the Internet to make yourself more visible, more relatable, and an even bigger seller than you are now. Here’s a quote to validate each of you: “Sure, it’s simple, writing for kids…just as simple as bringing them up!” Ursula K. Le Guin. Hope to see you one week from tomorrow
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Bridgette Mongeon is a sculptor, writer and educator as well as a public speaker. Her blog can be found at https://creativesculpture.com.
She is also the owner and creator of the God’s Word Collectible Sculpture series
Follow the artists on twitter twitter.com/Sculptorwriter twitter.com/creategodsword
Facebook http://www.facebook.com/bridgette.mongeon
Listen to The Creative Christian Podcast or the Inspiration/Generation Podcast Click on Podcast Host Bios for a listing of all podcasts
Listen to the Art and Technology Podcast
Should Those In The Arts Tweet?
As part of my workshop (Part 2) scheduled for the Society of Children’s Book Writers and Illustrators meeting (SCBWI) Scheduled for November 1, 2010 at 7:00 p.m. Houston, I am adding some information about Tweeting.
Should artists, writers, musicians- basically those working in the arts tweet? Does it really do much good, and as someone said to me recently, “I don’t care to hear about what others are doing in their day to day lives.” I agree. I don’t want to know if someone is walking their dog. But I do want to know about new technology as it pertains to art, new things to share on my blog, and resources available to me as an artist, writer podcast host and speaker. So it is really about learning how to use Twitter, rather than if you should tweet.
My biggest problem with twittering is that I don’t twitter from a phone. I wouldn’t even do this if I could, because I am old school and am really feeling that people having their nose in a box attached to their hand 24-7 is at most times- Rude. Now I know that is my opinion, but there is my two cents.
Now for tweeting. I set up two accounts on twitter. Why two? Well I have two different aspects of what I do. Really I’m multilayered, but two is all I can handle. One is for my God’s Word Collectibles gift line and Insipration/Generation Podcast as well as the Creative Christian podcast. So my twitter account twitter.com/creategodsword allows me to twitter about those inspirational items without overloading those who could care less about this subject. Where My other twitter account, twitter.com/Sculptorwriter Allows me to twitter about Technology, sculpture, the arts, and marketing in the arts. Having two accounts is quite enough, but it did set up another dilemma. I need to manage two accounts!
Well in came twhirl. For quite a while, I would use twhirl on my desk top to post my tweets. It has worked quite easily for some time, but just recently I found I wanted more. You see, it is important to tweet throughout the day or week; and finding time to tweet often was just out of the question for me. I was also sure that when I was in the office and it was near midnight, central time and I was tweeting, that no one was really seeing it, not on this continent. I needed more control. In came twAitter. I searched to find something I could use and so far I like twAitter. It allows me to sit down and post tweets for the entire week, if I want. I scheduling them for when they will appear. I can even copy them and retweet them at other times. Remembering that tweeting is not like blogging. Once you tweet… well it is gone. Only to be seen by the few that are following or retweet. So scheduling tweets helps me in my workflow, and hopefully to be seen.
Now I am also reviewing TweetDeck. What, another program? Well, yes, but only because I really don’t care about those who are walking their dogs, but if there is someone out there tweeting about new technology in art, or something like that, then I want to know about it. I believe that TweetDeck can also schedule tweets, but we will see if it is exactly what I need. I am looking at TweetDeck to monitor what is coming in. See if there are tweets I can retweet or information I can use in my blogs, articles podcasts or lectures. I’ll let you know how TweetDeck goes.
If you want to read a good article on learning to tweet, I would recommend this SEO BLog article, 101 Tweets on How to use Twitter.
So, should those in the arts tweet? I’m looking for success stories. Those who have received a book deal or sales because of tweets, those who have booked a musical gig, or artists selling work. Let me know if you have anything. I do know that on our podcast with Dennis Welch about his book “Rich People Shop Here,” he said that someone picked up a tweet about his book, and retweeted it and the sales at Amazon went up! So who knows?
If you are in the arts and tweet, send me your success stories and links. I’d love to use them in my workshops and posts, maybe even podcasts.
( These workshops will soon be available as an online workshop in marketing in the arts. If you are interested in receiving information about them when they are available please drop me a line and let me know.)
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Sculptor, Writer and Speaker
Bridgette Mongeon is a sculptor, writer and educator as well as a public speaker. Her blog can be found at https://creativesculpture.com.
She is also the owner and creator of the God’s Word Collectible Sculpture series
Follow the artists on twitter twitter.com/Sculptorwriter twitter.com/creategodsword
Facebook http://www.facebook.com/bridgette.mongeon
Listen to The Creative Christian Podcast or the Inspiration/Generation Podcast Click on Podcast Host Bios for a listing of all podcasts
Listen to the Art and Technology Podcast
If You Are An Artist And In Business And Pay Taxes Online WARNING!
I know there are many artists, writers, and small businesses that pay their quarterly taxes online. Please feel free to share this post. PLEASE NOTE: if you make your federal tax payments online there is a spoof e mail that is going about. Please forward those e mails to phishing@irs.gov
My e mail that I received looked something like this
From: EFTPS Tax Payment
Subject: LAST NOTICE: Your Federal Tax Payment ID: ( A RANDOM NUMBER WAS HERE I DELETED IT) has been rejected.
EFTPS:
The Electronic Federal Tax Payment System
PLEASE NOTE: Your tax payment is due regardless of EFTPS online
availability. In case of an emergency, you can always make your tax
payment by calling the EFTPS.
I Just received this back from IRS after sending them my e mail
This is an automatic reply from the Internal Revenue Service (IRS) Online Fraud Detection and Prevention (OFDP) team.
We have received your report of possible phishing or fraud. Although we review and investi…gate each email we receive,
due to the number of incident complaints, we cannot guarantee a personal response to your message.
Please note that the IRS does not contact individuals by email.
Therefore, if you received an email claiming to be from the IRS it is a phishing attempt and should be reported to us.
Additional information on IRS phishing can be viewed here:
http://www.irs.gov/newsroom/article/0,,id=155682,00.html
Additional information on avoiding phishing scams can be viewed here:
http://www.antiphishing.org/consumer_recs.html
The IRS values your report, and encourages individuals to report future IRS phishing/fraud to phishing@irs.gov
so that we can handle these incidents and limit the number of possible victims.
To limit email volume, you will only receive one auto-response per day for any of your submissions.
Thank you for your report.
Regards,
Internal Revenue Service (IRS)
Online Fraud Detection and Prevention (OFDP)
phishing@irs.gov